Guy Kremer launches hair care range
Hairdresser addresses key hair concerns
The 12 sku Professional Salon Style range features cleansers (shampoos), rebalancers (conditioners) and a number of styling products. The shampoo and conditioners contains 18-MEA, a lipid found in the hair cuticle, which is said to help balance the hair’s natural chemistry and restore condition.
“I passionately sought out the best ingredients to create products which feel lovely, smell gorgeous and work brilliantly,” said Kremer. “My range – fragranced in a delicious blend of aromatic herbs and sensual white floral infusions – truly delivers, making women feel special and look beautiful.”
Products include Hydro Rescue Cleanser & Rebalancer, for dull, dry hair; Repair & Replenish Cleanser & Rebalancer, for colour treated hair; Smoothing Balm, to create a sleek finish; Fix Frizz Hairspray; Protection Serum, a leave-in serum to seal ends; and Body Booster Spray, to provide volume and shine. Prices start at £6.95 and products launch at the end of August.
You may also like
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
Media
P&G partners with McLaren F1 team to drive Asia-Pacific engagement
Activations during the motorsport will centre on P&G brands, such as Head & Shoulders and Oral B, as part of the partnership with reigning Formula 1 team winners McLaren, whose drivers include reigning World Drivers’ Champion Lando Norris
Ingredients
Merit expands its presence in fragrance with second scent launch, New Wave
The minimalist beauty brand is extending its fragrance offering with New Wave L’Extrait de Parfum, which claims to break ‘the traditional rules of perfumery’ by reimagining a classic Ambre 83 structure. It follows on from the success of Merit’s first fragrance launch, Retrospect
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Hair Care
Mielle kicks off second season as NFL’s Official Textured Hair Care Partner
Hair care brand Mielle adds Philadelphia Eagles quarterback Jalen Hurts and Houston Texans defensive end Will Anderson Jr. to its NFL roster as it builds on its existing partnership with the American football league
Ingredients
L'Oréal allegedly explores unloading talc-related liabilities
The beauty giant strongly contests the claims made in approximately 760 pending proceedings related to the alleged presence of asbestos particles in certain talc-containing cosmetic products. According to a new report, L’Oréal has allegedly tapped advisors Weil Gotshal & Manges and investment bank Ducera Partners
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Body Care
Monday Haircare’s Jaimee Lupton’s billion-dollar mission to democratise beauty – and launch 20 new brands
Jaimee Lupton, founder of Monday Haircare and body and fragrance brand Daise, on building and scaling winning brands, reaching AUD $1bn sales this year and why she is going to launch 20 more brands