Hailey Bieber’s Rhode has unveiled a new collaboration – Rhode x The Biebers ahead of American music festival Coachella.
The new collection from the e.l.f. Beauty-owned brand marks its first launch created in collaboration with Hailey’s husband, singer Justin Bieber, as it releases its first-ever pimple patches.
The launch sees ‘spotwear’ added to Rhode’s skin care line-up, landing in five exclusive shapes designed in collaboration with Justin – Shroom, Daisy, Jelly Bean, Curve and Bubble.
The hydrocolloid acid spot stickers claim to be sweatproof and waterproof, and are designed to minimise the appearance of spots, while absorbing excess oil and protecting the skin against daily stressors.
Have you launched an innovative product, brand or campaign in the past 12 months? Then you could be in with a chance of winning at this year's new and improved Pure Beauty Awards 2026. Click here for more information.
Justin’s designs will launch on 13 April for a limited time, following his first weekend headlining at Coachella.
The new sku will retain a permanent position in Rhode’s skin care line-up after spring/summer, with new designs expected to land later this year.
In addition to spotwear, the collaboration between the couple sees two of Rhode’s existing skus launch in limited edition iterations.
Rhode x The Biebers comprises spotwear, under eye patches and a Peptide Lip Treatment
Rhode’s hero Peptide Lip Treatment is set to launch in Caramelized Banana, claiming to hydrate lips and leave a glossy finish scented like a banana sweet treat.
The lip product, formulated with peptide, shea butter and vitamin E, will launch on 13 April.
Also new is Peptide Eye Prep in Banana Peel, which sees Rhode’s undereye patches launch in a new look designed in collaboration with Justin.
The hydrogel patches, created with peptide, caffeine and sodium PCA, claim to reduce puffiness, while brightening, cooling and tightening.
The limited edition design, which sees the patches launch in a yellow colour with brown ‘r’ icons, will launch on 21 April.
Prices for Spotwear range from £16 to £72; Peptide Lip Treatment £20; and Peptide Eye Prep £25.