This article was originally published in the Hair care Trend Report. Receive your copy here
The longevity movement has taken the leap from skin care to hair care in 2026. But the most interesting trends to spring out of this shift are around which consumers are most engaged with hair longevity, how it is altering the way they use hair care, and the change it is bringing to the way new products are being developed.
Here, Cosmetics Business rounds up the biggest trends in hair longevity.
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