US hair care brand Pureology, recently acquired by L’Oréal, has introduced a new flexible, non-aerosol hairspray that promises to provide long-lasting, medium-firm hold, colour protection and high shine finish.
TakeHold contains new Resin Technology that is said to provide medium to firm hold with no stickiness or flaking and a luminous finish, while the ultra fine mist helps provide an even application and coverage.
The product also contains Pureology’s Antifade Complex, a blend of antioxidants and UV sunscreens. The spray uses nanotechnology to help repair damaged hair, intensify colour and offer thermal protection against heated appliances.