Henkel looks for French growth through Schwarzkopf

Published: 27-Mar-2009

Schwarzkopf, the hair care cosmetics arm of the German consumer products group Henkel, has said it wants to expand in France in a market so far led by L'Oréal. Sales in France are currently about €100m after increasing by an average of over 10% a year. Products are distributed exclusively through some 10,000 hairdressing salons.


Schwarzkopf, the hair care cosmetics arm of the German consumer products group Henkel, has said it wants to expand in France in a market so far led by L'Oréal. Sales in France are currently about €100m after increasing by an average of over 10% a year. Products are distributed exclusively through some 10,000 hairdressing salons.

Two new products are being launched in April, the BC Hairtherapy range through the salon network and Essential Color through the mass distribution sector. The development of BC Hairtherapy has taken some ten years and the company is planning intensive training and advice for hairdressers to back up the launch. The colouring agent is aimed at customers around the 30 age group.

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