Hollyoaks launch first TV fragrance

Published: 5-Sep-2008

The latest celebrity fragrance has taken on a whole new twist with the launch of the new Hollyoaks fragrance this month, an extension of the popular Channel 4 TV programme.


The latest celebrity fragrance has taken on a whole new twist with the launch of the new Hollyoaks fragrance this month, an extension of the popular Channel 4 TV programme.

Hollyoaks Her and Hollyoaks Him are the first fragrances to be launched by a UK TV show and are said to epitomise the aspirations and lifestyles of today’s young people. The fragrances are also hoped to help consolidate Hollyoaks as a complete brand, rather than just a TV show.

“The Hollyoaks fragrances will be an exciting and accessible extension of what is already one of the UK’s most successful youth brands” said Sean Marley, managing director of Lime Pictures.

The Hollyoaks Her fragrance starts with top notes of pink lychee, golden pear and sugared apple. With heart notes of jasmine petals, white chocolate and creamy vanilla the fragrance then drys down to base notes of tonka bean, sweet musk and warm woods.

Hollyoaks Him takes on a familiar male scent with top notes of bergamot, lemon and apple, heart notes of spicy cinnamon and base notes of cedar, santal, vetvyer and amber.

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