How Beauty & Seoul is bringing the very best of Korean skin care to western shores

By Alessandro Carrara | Published: 21-Jun-2023
Skin Care Retail

Cosmetics Business speaks with Maree Kinder, founder of Beauty & Seoul, to find out more about the retailer’s skin care offering and the biggest Korean beauty trends

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Founded in 2016, Beauty & Seoul launched after noticing there were very few options in getting Korean skin care in the UK.

The retailer now stocks a variety of noteworthy K-Beauty names such as Laneige and Cosrx, and provides an insight into the very best beauty products the country has to offer.

In this exclusive interview, Maree Kinder, founder of Beauty & Seoul, talks to Cosmetics Business about how she founded the brand and the biggest Korean skin care trends. 

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