Belport is the first European-style perfumery in South Korea. Korea doesn’t really have a perfumery retail channel as it exists in western European markets like France, Germany, Spain or Italy. Or at least, it didn’t until the arrival of the Belport chain.

How Belport found its niche in beauty and fragrance
The South Korean store has brought European-style niche perfumery to the country
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Cosmetics Business picks: 8 new beauty launches from Rhode, Haus Labs and D&G
Read moreNew fragrance mists from Orebella and Sol de Janeiro; colour cosmetics by Haus Labs and Dolce & Gabbana;and the latest Spotwear drop from Hailey Bieber’s Rhode are among this week’s best new-in beauty
Trending Articles
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Fragrance
Creed opens first UK boutique outside of London in a thriving Northern beauty hub
The L’Oréal-owned fragrance house has opened a 525sqft standalone store in the ‘dynamic cultural’ centre of Manchester, bringing Creed’s luxury craftsmanship to one of the UK’s biggest Northern beauty hotspots in a bid to expand its reach
Ingredients
Merit expands its presence in fragrance with second scent launch, New Wave
The minimalist beauty brand is extending its fragrance offering with New Wave L’Extrait de Parfum, which claims to break ‘the traditional rules of perfumery’ by reimagining a classic Ambre 83 structure. It follows on from the success of Merit’s first fragrance launch, Retrospect
Skin Care
From selfie to shelf: how AI skin analysis is changing beauty retail
AI skin analysis is moving beyond the digital consultation. For beauty retailers, the technology is becoming a product discovery tool, connecting individual skin needs with ingredients and products across e-commerce and physical stores
Skin Care
What are the trends shaping beauty and wellness fulfilment right now?
Beauty trends can change quickly. Looksmaxxing, skin longevity, peptides, seasonal scents and colour palettes, and hybrid products such as skin tints are all influencing what consumers are looking for. But behind those trends, fulfilment is having to adapt too