How Belport found its niche in beauty and fragrance

Published: 19-May-2016
Fragrance Retail

The South Korean store has brought European-style niche perfumery to the country

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How Belport found its niche in beauty and fragrance

Belport is the first European-style perfumery in South Korea. Korea doesn’t really have a perfumery retail channel as it exists in western European markets like France, Germany, Spain or Italy. Or at least, it didn’t until the arrival of the Belport chain.

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