How Fenty Beauty and Dr. Groot nailed their influencer marketing strategy on social in April

By Alessandro Carrara | Published: 2-Jun-2026
Marketing

Influencer marketing platform Traackr has unveiled the top-performing US brands on social media based on creator marketing in April 2026, with Rihanna’s Fenty Beauty and Korean hair care brand Dr. Groot having standout performances

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Rihanna’s Fenty Beauty and Korean hair care business Dr. Groot are the surprise winners of US influencer marketing in April, thanks to a mix of robust marketing strategies and viral moments.

Dr. Groot, which is owned by LG Household & Health Care (LG H&H), saw a particular boost on social media during the month, rising 339 positions to rank tenth in the top ten list, according to influencer marketing platform Traackr’s Top Ten Beauty Brands report for April.

The Seoul-headquartered hair care business’ performance is based on Traackr’s analysis of creator marketing performance, which is shared exclusively with Cosmetics Business.

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