Studies have shown that beautiful people earn more, are healthier, more intelligent and perceived to be more trustworthy – and good looks have also been linked to political outcomes.
Panu Poutvaara
Professor Panu Poutvaara of International Institutional Comparisons and Migration Research at University of Munich, reveals to Cosmetics Business why voters are subconsciously taking into consideration the looks of their political leaders when casting their votes.
"Acquiring information is costly in terms of time and effort and people rely on various short-cuts when making choices.
This is particularly pronounced in politics, where many voters reduce the costs of acquiring information for an election by relying on easily-available information, such as candidate
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