Savvy consumers and ever tighter regulatory restrictions have put increasing demands on the cosmetic industry.
This is most evident in the realm of preservatives.
While there is an irrefutable need to prolong product shelf-life and protect consumers from microbial contamination, formulators are now asked to effectively preserve better with fewer ingredients.
“With the clean beauty trend, the industry is tailoring its products for smart, well-informed consumers who not only expect cosmetics that improve skin health, but also cosmetics that do so with a minimum number of highly safe, effective and sustainable ingredients that do no harm to people and planet,” explains Karolina Scierski, Portfolio Manager Preservation Personal Care at Clariant.