Face primer formulas are an essential item for long wearing make-up.
If your cosmetic brand sells foundation, then a primer formula that helps extend the wear life of that foundation is a fantastic addition.
Face primers have trended so strongly in recent years that their form can vary significantly from simple (see the essential ingredients, below), to more advanced multifunctional formulas to combat oil, pore size, hydration and colour balancing.
They are also expected to see continued strong growth to 2033, with CAGR growth of 7.3% according to TrendMarket Analytics.
So, what are the essential ingredients in a face primer, and how should you build a face primer formula?
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