A scientist’s guide to tapping the in-shower body lotion trend

Published: 24-Apr-2024

Alomgir Ali discusses how to formulate this time-saving solution with IFF’s Aurist AGC, a readily biodegradable cationic biopolymer

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There has been a shift in consumers’ spending habits toward experience-driven purchases of material goods.

As a response to the demands of a contemporary lifestyle characterised by a fast-paced environment, consumers are reinventing their beauty and personal care routines.

However, this extends beyond mere practicality. Consumers now expect a profoundly enriching and enjoyable experience from their beauty and personal care products and routines.

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