Huda Kattan’s Huda Beauty has partnered up with Love Island USA reality television star Huda Mustafa to promote the brand’s new Easy Bake Duo Loose Powder.
Kattan teased the campaign on 23 September, posting a video to Huda Beauty’s Instagram account asking her audience to guess who the “most requested” brand collaboration could be.
The brand founder, who reclaimed full ownership of the business in June 2025, then revealed the full details of the promotional campaign in a minute-long TikTok post.
The video, which has been viewed more than 10.7 million times, sees Mustafa watching a tutorial for the brand’s Easy Bake setting powder before Kattan appears in a mirror in front of her.
Mustafa then crawls through the mirror to meet Kattan in person, who shows off the brand’s recently launched Easy Bake Duo Loose Powder – first unveiled on 17 September.
The product, which is based on the brand’s hero loose setting powder, comes in a dual format to blur pores and brighten.
The oil-absorbing, colour-correcting powder comes in two shades, Cherry Peach and Pink Pumpkin, one for light to medium skin tones and one for tan to rich skin tones.
It has been formulated with rice starch powder and vitamin E, the latter helping to moisturise and strengthen the skin barrier.
Mustafa, who appeared on the seventh season of Love Island’s US series, is now an influencer with more than 10 million followers across TikTok and Instagram.
The collaboration with Mustafa follows Kattan partnering with Palestinian musician Saint Levant.
The beauty mogul’s make-up brand created a new Kalamantina shade for its Faux Filler Lip Oil, which comes with a clementine scent.
Huda Beauty said at the time that it would donate to organisations supporting Palestinian agriculture and cultural preservation through sales of the product.
Huda Beauty has been steadily growing its influence and was recently crowned as the most popular beauty brand for the first quarter of 2025.
The brand originally launched in 2013, selling false eyelashes.
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