IFF continues global expansion

Published: 11-Feb-2009

International Flavors & Fragrances has opened a new creative centre in Shanghai as part of its ongoing expansion and modernisation programme.


International Flavors & Fragrances has opened a new creative centre in Shanghai as part of its ongoing expansion and modernisation programme.

IFF says that its Shanghai Creative Center combines state of the art creation and application facilities with a consumer insights centre that enables the company and its customers to gain a better understanding of the rapidly changing demands and preferences of the region’s consumers.

“IFF is dedicated to helping our customers grow their brands,” commented Robert M Amen, chairman and ceo of IFF. “To deliver on this, we must invest in material science, creativity and consumer insights. The new Shanghai Creative Center is a wonderful demonstration of this commitment.”

The company hopes that such facilities will help it capitalise on strategic growth opportunities.

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