The beauty industry and consumers are out of sync and the industry should start listening to customers in a bottom-up fashion rather than imposing on them in a top-down way, according to market researcher Diagonal Reports.

Industry and consumers out of sync
The industry should start listening to customers in a bottom-up fashion rather than imposing on them in a top-down way
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You may also like
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
Media
P&G partners with McLaren F1 team to drive Asia-Pacific engagement
Activations during the motorsport will centre on P&G brands, such as Head & Shoulders and Oral B, as part of the partnership with reigning Formula 1 team winners McLaren, whose drivers include reigning World Drivers’ Champion Lando Norris
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Fragrance
Creed opens first UK boutique outside of London in a thriving Northern beauty hub
The L’Oréal-owned fragrance house has opened a 525sqft standalone store in the ‘dynamic cultural’ centre of Manchester, bringing Creed’s luxury craftsmanship to one of the UK’s biggest Northern beauty hotspots in a bid to expand its reach