The beauty industry and consumers are out of sync and the industry should start listening to customers in a bottom-up fashion rather than imposing on them in a top-down way, according to market researcher Diagonal Reports.

Industry and consumers out of sync
The industry should start listening to customers in a bottom-up fashion rather than imposing on them in a top-down way
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You may also like
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
Media
Sol de Janeiro to launch ‘vertical micro drama’ series with UK broadcaster Channel 4
Sol de Janeiro is challenging ‘what beauty content can be’ with The Guest List, a five-part series commissioned by Channel 4 that will appear on the UK broadcaster’s social channels and features characters that embody the fragrance brand’s new Intense Perfume Mists
Sustainability
L’Oréal Travel Retail and Avolta target 10% in refillable fragrance solutions at travel hubs by 2030
L’Oréal Travel Retail has signed a joint Sustainability-Linked Business Plan with Avolta, a global travel experience retailer, to expand refillable fragrance formats at its international travel hubs, as well as lower supply chain emissions and scale circular solutions