Innospec announces that Iselux® [INCI: Sodium Lauroyl Methyl Isethionate], its industry-leading, sulfate and 1,4-dioxane free surfactant technology, has been approved for use in China, the world’s second largest personal care market.
Available in liquid and solid form, Iselux® is a highly versatile, clear, mild and natural surfactant which delivers superior lather, skin feel and cleansing performance in more than 3,000 body, hair and other personal care products today. With the China approval secured, for the first time Iselux® is now available for worldwide cosmetic and personal care use by Innospec’s customers.
Innospec technologies like Iselux® directly address growing long-term consumer demand for mild, sulfate-free sustainable ingredients without compromising product performance.
Innospec recently announced plans for over $70MM of organic growth investments to be made through 2023 to support the increased demand outlook for its premium personal and home care technologies.
The news comes hand in hand with an exciting new Iselux® brochure that features a whole host of technical and marketing information to help formulators with their next project.
Visit our new personal care website for more information here