Integrity Pure & Natural Skincare has announced a brand revamp and released a new collection of natural skin care products.
The Michigan-based brand, founded by licensed cosmetologist DeAnna Gilbert, will be renamed Integrity Naturals in an effort to emphasis the new natural product range.
Gilbert started creating her own products after her daughter was diagnosed with a gluten intolerance and advised to stay away from any products, including skin care, that contained gluten.
Gilbert said: “Being in the Spa Industry as a licensed cosmetologist for 20 years has allowed me to grow in the knowledge of the ever-evolving beauty world.
“For the past four years, I have been focusing on natural skin care and listening to the desires and needs of my customers.”
She continued: “That led me to develop a new line of products with even more exquisite and impressive beneficial ingredients.”
The new products include face serums, masks, lotions and toners, exfoliating beads, bath salts, aloe vera gel, body oil, clay masks and body lotions.
The brand’s former product line will no longer be available to purchase online from August and has been moved to clearance.
Products are available in spas and retailers across Michigan and Ohio, and online via integritypurenaturals.com.