Scent discovery platform iRomaScents has partnered with perfumer Véronique Gabai to host a fragrance pop-up focused on AI in the fragrance industry.
The beauty experience will take place at the RetailmediaIQ Pop-Up in Soho, New York, between 15 May and 18 May.
This will see iRomaScents showcase a curated range of fragrances that blend “Mediterranean-inspired perfumery with AI recommendations and automated fragrance spritzing”.
It also serves as an opportunity to demonstrate how “effortless and intuitive scent discovery can be” through AI, Avner Gal, CEO of iRomaScents, told Cosmetics Business.
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