Pure Beauty

Is Egyptian beauty the next big trend?

By Alessandro Carrara | Published: 11-Jul-2022

The beauty landscape in Egypt has shown significant change and growth in recent years. In the vein of K-beauty, could now be the time for Egyptian beauty’s moment on the world stage?

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Every year, another spot on the map joins the growing list of beauty ‘country’ trends. Korean beauty, or K-beauty is arguably the best-known, but recent competition has come from Africa thanks to a boom in Nigerian beauty brands, such as Arami Essentials and Epara.

At the same time, British beauty has been touted as a top trend, with UK skin care brand No7 reporting an uptick in the US’ appetite for ‘Brit beauty’.

But of all the countries to be put under the trend spotlight, it could be argued that Egyptian beauty

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