IsaDora signs with feelunique ahead of UK store roll-out

Published: 5-Nov-2015
Colour Cosmetics Retail

The Swedish beauty brand hopes increase availability to UK consumers

Swedish make-up brand IsaDora has inked a retail deal wtih online retailer feelunique.com and has plans to enter UK stores in 2016.

The brand offers a range of colour cosmetics that are fragrance-free and not tested on animals. Its products are also said to be suitable for those with sensitive eyes and skin. IsaDora already has quite an international presence, retailing in more than 40 countries through 6,000 perfumeries and department stores.

Founder and CEO of IsaDora, Ingvar Vigstrand, told Cosmetics Business: "Expanding into the UK market is an exciting step for our business. Feelunique.com suits IsaDora fine because of their online position and proactive efforts with make-up online. We expect to enter UK stores in 2016."

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