Jo Malone London taps sisters Lizzy and Georgia May Jagger as Global Brand Ambassadors

By Alessandro Carrara | Published: 2-Mar-2026
Fragrance

The model duo star in a new campaign for the Estée Lauder companies-owned brand centred on sisterhood, celebrating Jo Malone London’s sister scents English Pear & Freesia and English Pear & Sweet Pea

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Jo Malone London has named models and sisters, Georgia May Jagger and Lizzy Jagger, as Global Brand Ambassadors for its new English Pear fragrance campaign.

The appointment of the duo, who are the daughters of musician Mick Jagger, celebrates the history behind the Estée Lauder Companies-owned (ELC) fragrance house’s sister hero scents – English Pear & Freesia and English Pear & Sweet Pea cologne range.

The campaign, centred on the theme of sisterhood, will also promote the launch of two new products formulated with these scents – a Limited Edition Decorative Hand Cream (£24) and Hair Mist (£40).

 

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“Jo Malone London launches [a] new English Pear campaign fronted by rock royalty Lizzy and Georgia May Jagger,,” Jo Dancey, Global Brand President of Jo Malone London, told Cosmetics Business.

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