Klass and Cox in C&T deal

Published: 5-Dec-2008

The popularity of celebrity endorsement is showing no signs of slowing following the news that Avon and Procter & Gamble have signed Hollywood actress Courteney Cox and presenter Myleene Klass for their latest product and marketing initiatives.


The popularity of celebrity endorsement is showing no signs of slowing following the news that Avon and Procter & Gamble have signed Hollywood actress Courteney Cox and presenter Myleene Klass for their latest product and marketing initiatives.

Direct seller Avon has signed Cox as the exclusive spokesperson for its new feminine fragrance, Spotlight. The announcement follows turns from actresses Reece Witherspoon, Jennifer Hudson and Gemma Arterton, as well as actor Patrick Dempsey.

“Courteney represents the confidence, poise and that special star quality it takes to step into the spotlight,” said Tracy Haffenr, vp global marketing, Avon. “She has an enchanting beauty and a brilliant persona, which we channelled when creating this fragrance.”

Meanwhile P&G has announced it has signed Myleene Klass as a global ambassador for its Pantene Pro V hair care brand. She will first be seen representing the brand in a new advertising campaign for the launch of its Volume and Body range.

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