L'Oréal sets fragrance agenda for YSL
L'Oréal is to launch its first perfume under the Yves Saint Laurent brand name – Nuit de l'Homme – in March following the purchase of YSL Beauté from the PPR group. The product is being promoted by actor Vincent Cassel and has been trailed at an international press conference in Paris.
L'Oréal is to launch its first perfume under the Yves Saint Laurent brand name – Nuit de l'Homme – in March following the purchase of YSL Beauté from the PPR group. The product is being promoted by actor Vincent Cassel and has been trailed at an international press conference in Paris.
YSL Beauté generates about 64% of its sales in the perfumes sector and currently has almost a dozen men’s and women's products on the market. A new women's perfume has been announced for next September.
Marc Menesguen, director general of L'Oréal's luxury products division, said the acquisition of YSL Beauté had enabled the group to improve its sales by some 15% as well as adding in a 4% share of the world market, putting L'Oréal in the leading position in top-end cosmetics and perfumes as well as in the major stores and duty-free segments.