Following a recent study that customers are unlikely to buy new brands online, getting a space on the virtual beauty shelf with a trusted beauty retailer is vital to ensure visibility while bricks-and-mortar stores are shuttered due to Covid-19.
In this exclusive Q&A with Skincity's Head of Procurement and Portfolio, Erica Josjo, Cosmetics Business finds out what's most important to beauty shoppers and the brands she wants to sign.
Plus, she talks through her her big trend for 2021.
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