L’Oréal snaps up majority stake in Indian personal care brand Innovist

By Alessandro Carrara | Published: 18-Jun-2026

The French beauty giant has also secured the rights to buy out Innovist's minority shareholders in full, with L’Oréal’s deal anticipated to close in the next few months

L’Oréal has acquired a majority stake in Innovist, an Indian personal care brand, ending months of speculation around the deal.

The purchase marks the latest investment by the French beauty giant in the Indian beauty market, which has seen increased attention and growth in 2026.

Under the agreement, Innovist’s founding team will remain in place as minority shareholders, and will continue to operate and scale the business in collaboration with L’Oréal India.

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Innovist’s brands, which include Bare Anatomy, Sunscoop, and Chemist At Play, will be part of L’Oréal’s Consumer Products Division portfolio.

“Our investment in this innovative Indian start-up is a clear testament to our unwavering commitment to expanding L'Oréal’s footprint in India," said Nicolas Hieronimus, CEO of L'Oréal.

“By bringing together the very best of L'Oréal's global expertise with Innovist's high-performing, science-led products and deep-rooted understanding of the Indian consumer, I believe we are poised to shape the future of beauty in this dynamic market.”

L’Oréal will begin consolidating Innovist’s sales from the date of the closing of the transaction.

As part of the agreement, L’Oréal has also secured the rights to buy out the minority shareholders in full.

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Founded in 2019 by Rohit Chawla, Sifat Khurana and Vimal Bhola, Innovist claims to create products with ‘clean’ formulations and transparent ingredients.

The brand’s skin and hair care products are available across its direct-to-consumer (D2C) platforms, e-commerce channels and offline retail partnerships nationwide.

Chawla, CEO and co-founder of Innovist, added: "We founded Innovist on the conviction that Indian consumers deserve beauty products built on real science with full transparency on formulation, and that these products could be made in India to global standards.

“This partnership with L'Oréal brings together a deep alignment in this vision and product philosophy, with the global scientific innovation resources to grow this ambition.”