Lubrizol revamps Noveon website

Published: 27-May-2009

The Lubrizol Corporation has carried out major changes to its Noveon Consumer Specialties online services. According to Lubrizol, the Noveon website, www.personalcare.noveon.com, now enables customers to search for sample formulas by form, application, market positioning, appearance and the ingredients contained.


The Lubrizol Corporation has carried out major changes to its Noveon Consumer Specialties online services. According to Lubrizol, the Noveon website, www.personalcare.noveon.com, now enables customers to search for sample formulas by form, application, market positioning, appearance and the ingredients contained.

Another addition is the SensiMap Formulating Concept, an interactive site where formulators can download sample products featuring Noveon’s Carbopol Ultrez polymers and Schercemol esters.

The SensiMap features five formulating themes with each theme illustrated by four prototype skin care products. The themes, created with consumers of different ages and global locations in mind, include Party Time!, for younger women; Fresh Start, for ageing consumers; Asian Brightening Secret; Pampering, to help recharge and rejuvenate; and Chronobiology, which enhances skin’s appearance in synergy with its natural cycle.

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