MAC Cosmetics has announced singer-songwriter Chappell Roan as its newest Global Brand Ambassador.
Grammy-award winner Roan, known for singles Good Luck, Babe! and Hot To Go, will star in global campaigns beginning 2026, with the brand teasing some exclusive surprises set to come with the long-term partnership.
No stranger to bold and expressive make-up, Roan’s self-expression through beauty helps build an authentic partnership.
“I’m so excited to welcome Chappell Roan as MAC’s new Brand Ambassador,” said Nicola Formichetti, MAC Cosmetics Global Creative Director.
“She is one of the most exciting and powerful artists of this generation; a true creative force who uses beauty as a form of bold, emotional storytelling.”
Roan said: “Partnering with MAC Cosmetics feels full circle.
“This brand has always made space for people like me; since day one, they have embraced art, queerness, drag, and self-expression.”
Formichetti added: “Chappell represents a generation that values authenticity, queer joy and fearless self-expression, which aligns perfectly with MAC and our mission of ‘All Ages, All Races, All Genders’.
“Her love for her community, especially her commitment to LGBTQIA+ voices and rights, reflects the heart of what MAC has championed since the beginning.
“We are thrilled for everything we will create together. Welcome to the MAC family, Chappell, you really are the favourite artist’s favourite artist.”
Roan follows in the footsteps of the likes of Lady Gaga, Mariah Carey, RuPaul and, most recently, Doja Cat.
Image credits: Campaign photos by Inez & Vinoodh, BTS by Sarah Pardini, Make-up by Andrew Dahling, Hair by Lacy Redway