Mary Kay launches new five sku range

Published: 1-Nov-2012

TimeWise range targets 50+ market

Global cosmetics company, Mary Kay, has just launched its new anti-ageing range, TimeWise Repair, with the help of extensive research, comprehensive product testing, and beneficial ingredients. Claiming to reduce wrinkles, firm the skin and target advanced signs of ageing, the new TimeWise Repair range has been formulated with women of age 50+ in mind.

The anti-ageing range, suitable for all skin types, consists of five products; Volu-Firm Foaming Cleanser which is said to “revitalise, renew and go beyond cleansing”; Volu-Firm Day Cream with SPF30 to help resist the threat of ageing; Volu-Firm Night Cream with retinol which will reactivate youthful-looking skin; Volu-Firm Eye Renewal Cream to abolish undereye bags; and lastly the Volu-Firm Lifting Serum which promises to restore skin firmness, promote skin resilience and increase moisture content by 61%, according to the company.

As a result of undergoing some of the most comprehensive scientific tests performed by Mary Kay cosmetics in its history, this range targets the most obvious and common signs of ageing – deep lines and wrinkles including around the eye area, skin crepiness, eye puffiness, and most importantly wrinkles on the neck area.

Scientific results based on the reactions and outcome of Mary Kay consumers who tested the products revealed: “91% had less noticeable deep lines and wrinkles and 86% had skin that looked lifted. Meanwhile 93% had a significant improvement in their overall appearance”.

Products are available now and range in price from £25-£50 and all five products are available in a limited edition set for £160.

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