Meet the Buyer: This is Beauty’s founder on ‘perfectly imperfect’ cosmetics

By Alessandro Carrara | Published: 8-Feb-2024
Colour Cosmetics Skin Care

Ian Pearson, founder and CEO of This is Beauty, on why it's time to sell imperfectly perfect products

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Ian Pearson founded This is Beauty with the aim of reducing waste in the cosmetics industry.

The business specialises in selling damaged products that are still functional, but this can prove to be a challenge in a sector which typically focuses on promoting faultless products.

In this exclusive interview with Cosmetics Business, Pearson talks us through the marketing strategy required to convince shoppers that there is beauty in imperfection.

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  • This is Beauty Limited
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