Mibelle Biochemistry reveals their brand-new hair care active and features NAD+ booster RejuveNAD at in-cosmetics Global

Published: 9-Apr-2024

Mibelle Biochemistry Switzerland designs and develops unique, high-quality actives for the personal care industry which are based on naturally derived compounds and extensive scientific expertise

At in-cosmetics Global, Mibelle Biochemistry presents their new innovative ingredient: RejuveNAD™ - their new active ingredient derived from organic sunflower sprouts, that naturally boosts NAD+ for skin longevity. Growing evidence highlights the role of nicotinamide adenine dinucleotide (NAD+) in longevity, especially in food supplements since lower NAD+ pools correlate with accelerated aging.

Yet, incorporation of NAD+ into cosmetics faces challenges due to its instability and limited penetration into skin cells. An innovative solution to this issue represents Mibelle Biochemistry’s latest innovation ‘RejuveNAD™’.

Furthermore, Mibelle Biochemistry will launch an exciting new hair care ingredient at in-cosmetics Global. Visit Mibelle Biochemistry at booth 1J50 to learn all about their brand-new upcycling ingredient which is derived from hand-collected pine cones (Pinus sylvestris). Discover the latest bioinspiration for smooth and moisturized hair.

Don’t miss your chance to participate in the R&D tour as well. Mibelle Biochemistry is sponsoring the neurocosmetics tour and will tell you more about neurocosmetics in cosmetic formulations and their neurocosmetic active TiMOOD™.

Finally, Stéphane Poigny (R&D Director France) will be speaking at the technical theatre 1 on Tuesday, April 16th at 5.00pm. Join the presentation to get an insight on how biomimicry concepts can be used to develop cosmetic ingredients: “Biomimicry for cosmetics: An efficient bio-inspired concept for hair fiber care”.

See you soon in Paris!

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