Nails Inc makes e-commerce easy

Published: 11-Oct-2007

The biggest nail bar chain in the world, Nails Inc, has employed Tangent labs to assist with customer service.


The biggest nail bar chain in the world, Nails Inc, has employed Tangent labs to assist with customer service.

This new customer service offers clients online booking, a text message reminder the day before an appointment and e-newsletters tailored to the specific preferences of the client. Although this system has been used in hair salons for a few years, this is the first time a nail bar in the UK has utilised this type of program.

Initially, Nails Inc hired Tangent Labs to remodel its e-commerce system and direct marketing strategies. Earlier in the year, the program helped boost online sales up 17% in only one month. Sanjay Vadher, Account Director at Tangent Labs, forecasts an additional 25% boost in the future and insists that the new system will not add to the daily workload of salon staff. Simone Newell-Black, head of retail at Nails Inc said: "This new online booking and text reminder service will further help our clients fit in a manicure around their busy schedules."

This system was implemented with the modern British woman in mind, and its online booking and text message reminder service offers a quick, no-hassle approach to nail care.

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