New brand prowls into stores

Published: 17-Mar-2011

HCT has manufactured the Panthera mascara packaging for brand management company Gold Grenade's new brand Ultraflesh. The packaging features a panther's head at its base, moulded out of clear acrylic and tinted black for a look designed to mimic black glass. The dual-purpose brush combines a brush with a comb on one side to create definition and length without clumps.

"This piece is one of the most intricate plastic moulded parts HCT has created, and it was a challenge to design something that the client was satisfied with that could also successfully be injection moulded," comments Armando Villarreal, senior design engineer, HCT. "The collar was moulded as a separate piece with a matte finish to achieve a good transition between the bottle and panther head. We added embossed logos around the collar and on top of the cap to make the brand an integral part of the packaging design."
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