The beauty industry is ramping up its involvement with charities that help young women overcome societal barriers, as part of a marketing push for Women's History Month.
Industry giants such as Max Factor, Batiste and Palmer’s UK have all announced new partnerships with organisations that are working to address the big issues.
These range from giving disadvantaged girls access to vital education to supporting women in South Asia who are living with breast cancer.
These are the latest beauty charity partnerships doing good for women around the world.
Max Factor collabs with UNICEF to provide essential training and education to young girls
Max Factor UK is supporting UNICEF’s Skills4Girls programme for the next two years.
The Coty-owned make-up brand will help the children's charity deliver essential learning to disadvantaged young girls across the globe.
One in four girls aged 15 to 19 are not educated, trained or employed, compared with approximately one in ten boys of the same age, reported UNICEF.
The organisation said many often lack the critical skills, mentors and access to on-the-job training needed to transition to employment.
Max Factor is lending its support to the programme, which teaches young girls science, maths and technology (STEM), digital technologies and social entrepreneurship.
Essential life skills, such as problem-solving, negotiation, self-esteem and communication, are also covered.
“At Coty, we believe we have an important role to play in society through our brands, which champion self-expression and challenge stereotypes,” said Janine Fernandez, Coty Vice President of Global Marketing, Max Factor.
“We are proud to launch the new Max Factor UK and UNICEF’s Skills4Girls partnership and invest in the lives of these young girls, giving them hope for brighter futures.”
Batiste helps young women find work with Young Women’s Trust partnership
Batiste is working with Young Women's Trust to provide coaching and CV advice to young women
Batiste is now the official charity partner of feminist organisation Young Women’s Trust, which helps young women across the UK achieve economic justice.
The dry shampoo giant will support women stepping into the workforce with free professional coaching and CV advice via the charity’s Work It Out service.
One million young women in England and Wales are struggling to live on low or no pay, reported Young Women’s Trust.
“We will be fully immersing ourselves into helping these young women start their careers,” said Sonila Troka, Marketing Director at Batiste.
“Giving them as much guidance, coaching and advice [that] they need to begin their brilliant and bright futures.”
Claire Reindorp, CEO of Young Women’s Trust, commented: “We are delighted to partner to enable more young women… to find work, giving them new opportunities and a brighter future.”
Palmer’s UK and Future Dreams support South Asian women affected by breast cancer
Palmers UK is hosting workshops to support those in the South Asian community living with cancer
Palmer’s UK is working with Future Dreams Breast Cancer Charity to support those in the South Asian community who have received a diagnosis, working to break down barriers.
“There is often shame and fear of discrimination from family or their communities,” said Dr Fharat Raja, a Consultant Medical Oncologist who is working on the initiative.
“It is also a common misconception that cancer is not something that affects Asian women.
“We need to break down many of these myths and encourage women to seek help and support so that they are able to lead the best lives they can.”
Emotional and practical support will be provided by Palmers UK and Future Dreams via monthly events and workshops.
Women will be able to open up about their personal situation in a safe environment and form friendships.
“Supporting women from different ethnic backgrounds and celebrating beauty in all its shapes, forms and colour has always been at the core of what Palmer’s has done,” said Zahira Beddou, Director of Marketing at Palmer’s UK.
“We are certain that these new events will help South Asian women affected by breast cancer feel they have a space to come together and be supported.”
Read more on CSR campaigns:
- Lush urges UK government to ban ‘conversion therapy’ in new campaign
- Lottie London educates Gen Z on safe relationships with new campaign
- The Ordinary donates $100,000 to help Inuit communities live sustainably
- Jo Malone London creates charity to tackles mental health stigma
