54% of consumers look to make ethical purchase decisions

The latest statistics from researcher Euromonitor International follow a wave of sustainable beauty initiatives from the likes of Beauty Kitchen, L'Occitane and Neal's Yard Remedies

54% of consumers worldwide now believe in making ethical purchase decisions, according to the latest research by Euromonitor International, indicating strong growth potential for businesses making sustainability a priority.

In its latest whitepaper, How to become a sustainable brand, the market researcher explains why investors are moving away from short term profit and investing capital in more environmentally friendly ventures, making sustainability increasingly vital for success.

Consumers are rejecting throwaway culture and . . .

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