6 exclusive insights to shake-up your 2020 ‘new year, new me’ campaign

It's the time of year when consumers are about to undergo a strict health regime, or attempt a lifestyle overhaul, but it's also a time for brands to undergo a January detox too

Whether it's a teatox diet, a new gym subscription, or decluttering Marie Kondo style, consumers are finding their unique method to undertake the great January detox.

With the wellness industry now worth $4.2 trillion, according to nonprofit Global Wellness Institute, the winter months are great way to engage with consumers that are hibernating and focusing on self care.

In partnership with Your Beauty Club, Cosmetics Business uncovered what beauty fans really think about the January health kick...

. . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.


Subscribe now to premium content on Cosmetics Business