6 revelations about consumer attitudes towards beauty packaging


Cosmetics Business has partnered with Your Beauty Club to uncover data about how consumer attitudes toward eco-friendly packaging and more

Consumers are taking notice of eco-friendly packaging credentials now more than ever, as awareness mounts surrounding the environmental impact of single-use plastic, microbeads and landfill.

In the same week that Lush opened its first completely 'Naked' store, featuring no packaged products, Cosmetics Business teams up with Your Beauty Club to find out from consumers themselves what really matters when it comes to beauty packaging...

1. It’s not just want inside that counts


Exclusive research by Cosmetics Business and Your Beauty Club found that 71.5% of consumers think the beauty industry uses too much unnecessary packaging.


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