71% of consumers are happiest online when shopping

Study finds that feeling ‘happy’ and ‘excited’ are the most common emotions linked with online shopping

Consumers are happiest online when shopping, new research by e-commerce marketing technology company Rokt has revealed.

In a survey of over 4,000 consumers, 71% of those from the UK said when they are online, they are happiest when making purchases.

Online shopping beat social media, search activity and even watching funny . . .

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