7 facts about lipstick to understand customer shopping habits

Research in honour of National Lipstick Day delves into what beauty consumers really think about bold lips, glosses, spending behaviour and more

Whether itís a nude gloss or bright matte, lipstick is considered by many to be one of the most empowering, and essential, tools in a womanís make-up bag.

Archaeologists estimate the product was created more than 5,000 years ago when the Ancient Sumerian people crushed gemstones, beetles, fruit as some of the ways to create the colourful powder for their lips and cheeks.

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