Pure Beauty

A.S. Watson and L'Oréal launch new Colorlab make-up stores in China

Published: 15-Aug-2018

The Colorlab by Watsons concept store will offer an experience-led make-up space to consumers

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A new concept make-up store has opened in China, designed to target a younger demographic by bringing them experience-led and new-to-market brands.

Colorlab by Watsons is a joint venture between A.S. Watson and L'Oréal, with L'Oréal's products occupying over 30% of store space under the agreement, and

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