Fragrance brand Kayali will soon be available to purchase through its own, stand-alone website as the brand launches a direct-to-consumer (D2C) platform.
Set to launch on 9 October, the website will roll out across mainland US and the UK, with plans to expand into additional markets, including the UAE, France, Australia and Canada, over the coming months.
The website, kayali.com, will serve as a platform for consumers to both discover new scents and purchase their favourite fragrances, with features including a Fragrance Finder to aid discovery of the brand’s portfolio and help consumers build their own scent wardrobes.
The website will also serve as a platform for the brand to unveil new launches, behind-the-scenes content and brand-first exclusives, kicking off with the return of one of the most requested discontinued products, Musk | 12.
Kayali was founded by Mona Kattan in 2018, and originally launched as an offshoot of sister brand Huda Beauty – the latter being created by beauty entrepreneur Huda Kattan along with Mona.
The fragrance brand is now a standalone operation with Kattan sitting as CEO and co-owner, alongside private equity firm General Atlantic.
The dedicated website marks the start of a new chapter for the brand, with hopes of bringing its global community closer together.
Speaking to Cosmetics Business, Mona Kattan shared: “Launching kayali.com is truly a milestone moment for us, it is not just about building an e-commerce site, but about creating a dedicated home for our global fragrance community.
“This platform gives us a chance to share more immersive, elevated moments – one where fragrance lovers can discover the Kayali collection in one place, explore exclusive launches, learn more about our scents, and be inspired by the stories behind them.”
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