A hint of saffron for Aramis

US fragrance house Aramis is releasing a unisex fragrance, Aramis Perfume Calligraphy Saffron, a flanker to Aramis Perfume Calligraphy (2012).

The new fragrance is targeted principally at the Middle East market but is also available at Neiman Marcus in the US, costing $125 for 100ml, and in the UK exclusively at Harrods, costing £115.

It has head notes of bergamot and marigold, heart notes of saffron, Turkish rose absolute and lavender and base notes of tonka absolute, styrax and vetiver.

The juice is orange and the bottle, with its oblong wooden stopper, features gold Arabic-style calligraphy by graphic designer Tarek Atrissi, meant to evoke a visual reflection of the word ‘saffron’ in script. The outer packaging, in pale gold, features a centre motif of the same calligraphy.

This is the third iteration in the Calligraphy concept, following the original in 2012 and Aramis Perfume Calligraphy Rose in 2013. Atrissi has created the bottles for all three perfumes.

Aramis was launched as a male grooming brand by the Estée Lauder Companies in 1964 and created its first fragrance, which is still available, in 1966.

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