US actress and model Megan Fox has been unveiled as the face of the new Avon Instinct fragrances for him and her, which will launch globally in Europe this autumn followed by the US and other regions in 2014.
Fox, who stars in the blockbuster film Transformers, was considered to be the “perfect fit” for the new scents. Avon Instinct for Her is a fruity floral with top notes of 'sparkling greens'; a heart of Camellia ScentTrek, which is one of Givaudan's exclusive ingredients; and a base of sandalwood. Meanwhile, Avon Instinct for Him comprises top notes of wild mandarin, a heart of sage and a base of ebony wood.
Fox said: “When Avon approached me to be the face of Instinct, I was thrilled about the opportunity to represent these fragrances. I'm so excited to be a part of this brand I've always loved and respected.”
Denise McEvoy, Vice President Global Fragrance Marketing at Avon, said: “When we developed Avon Instinct, we were looking for someone who could portray the essence of a wildly alluring fragrance. No one evokes magnetic attraction better than Megan – men and women alike see her as a bold, captivating beauty. She's the perfect face for a scent that's intensely alluring and a little bit dangerous.”
