Alessandro Michele unveils his first female fragrance for Gucci

The Italian Fashion Designer joined Gucci Ambassadors Dakota Johnson, Hari Nef and Petra Collins in New York to celebrate his first fragrance as Gucci Creative Director

Gucci Ambassadors Dakota Johnson, Hari Nef and Petra Collins with Gucci Creative Director Alessandro Michele at the Bloom fragrance launch party. Image courtesy of Getty Images for Gucci.

Gucci’s Creative Director Alessandro Michele celebrated the launch of Bloom, his first women’s fragrance for the fashion house at a private party in New York yesterday.

Gucci’s Ambassadors Dakota Johnson, Hari Nef and Petra Collins hosted the party with Michele and special guests included US singer Lana Del Rey and LCD Soundsystem’s Nancy Whang.

The venue’s courtyard was transformed into an urban garden with wild flowers, including roses and jasmine as well as colourful birds in antique cages and guests were treated to live music from Goldfrapp.

Edgar Huber, President of Coty Luxury at Coty Inc., which holds the Gucci fragrance licence, told WWD in an interview: “The scent is very much inspired by Alessandro Michele himself”.

He also explained that Bloom is part of the floral family, which is a big trend at the moment but it represents and reflects Michele’s vision for the new luxury consumer.

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