Alicia Keys is launching a beauty and lifestyle brand with e.l.f. Beauty in 2021


The new skin care brand will focus on conversations about ‘inner beauty, wellness and connection’

Image: Milan Zirnic

Image: Milan Zirnic

Grammy-Award winning singer Alicia Keys is launching a beauty brand created in partnership with e.l.f. Beauty.

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The skin care and wellness range will focus on inclusivity and aims to ‘bring...

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