Pure Beauty

Alicia Keys is launching a beauty and lifestyle brand with e.l.f. Beauty in 2021

Published: 6-Aug-2020

The new skin care brand will focus on conversations about ‘inner beauty, wellness and connection’

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Grammy-Award winning singer Alicia Keys is launching a beauty brand created in partnership with e.l.f. Beauty.

The skin care and wellness range will focus on inclusivity and aims to ‘bring

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