The Shoreditch retail space will offer skin, hair and make-up treatments
Amazon Go's first retail space
Amazon’s Black Friday pop-up is returning to London for a second year running, with brands including Nicky Clarke, Foreo and Puressentiel.
‘Home of Black Friday’ opens on 22 November until 25 November in Shoreditch, London, with 24 hour access on 23 November.
Amazon said this year it will have more prize giveaways, workshops and VIP experiences.
Make-up and beauty stations will run throughout the four day event, including hair styling from Nicky Clarke and cosmetic treatments from Foreo.
The launch coincides with Amazon’s new online ‘Deals of the Day’ and ‘Lightning Deal’ campaigns with offers expected to be available every five minutes.
The e-commerce giant is also rolling out a new augmented reality (AR) feature to allow shoppers to ‘try before they buy’.
“We focus on making shopping as easy and enjoyable for the customer as possible so we hope customers will enjoy the new AR view feature in the app,” said Doug Gurr, UK Country Manager of Amazon.
“The AR technology allows shoppers to see selected products in their own home before they decide to buy, just in time for this year’s biggest ever Black Friday sale and perfect for kitting out the home before Christmas guests start arriving.”