Americas - USA: Skin Care 2017

Face make-up might be treading on the toes of skin care, but the US market is finding growth in dermaceutical, natural and organic, and Korean-inspired products

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The US skin care market remained stable throughout 2016, registering 1.8% growth in value by the end of the year to reach $15.84bn, according to Euromonitor International.

“The already strong penetration of most skin care products limits the potential for dramatic growth, albeit with some exceptions,” says the research organisation.

Those exceptions include face masks, a small category within facial care, but which grew . . .

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