The US skin care market remained stable throughout 2016, registering 1.8% growth in value by the end of the year to reach $15.84bn, according to Euromonitor International.
“The already strong penetration of most skin care products limits the potential for dramatic growth, albeit with some exceptions,” says the research organisation.
![Americas - USA: Skin Care 2017](/article-image-alias/americas-usa-skin-care-2017-3.png)
Those exceptions include face masks, a small category within facial care, but which grew
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