Americas – US: Natural & Organic Market Report 2017

The US natural and organic market is the largest in the world, and growth is still strong. How can brands maximise the opportunities this segment offers?

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The natural and organic personal care sector (NOPC) in the US continues to grow as concerns about health and wellness permeate into day-to-day life.

“The US market for natural and organic cosmetics is the largest in the world, worth US$4.5bn in 2016,” says Amarjit Sahota, Founder of Ecovia Intelligence (formerly Organic Monitor), with a growth rate of 7% per annum.

And data from Mintel notes that sales of natural and organic personal care products in natural supermarket channels grew . . .

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