Amorepacific teams up with Dow for fully recyclable pouch packaging

Published: 6-Nov-2020

Dow’s INNATE TF resins are being used for the first time across three of the company’s leading brands

South Korean beauty brand owner Amorepacific has announced it will use a resin from chemicals giant Dow for its new recyclable packaging.

A three-way collaboration between Dow, Amorepacific and Flair Flexible Packaging will see the company’s luxury cosmetics brand Sulwhasoo, ‘clean’ beauty brand primera and derma cosmetic label illiyoon all use recyclable polyethylene (PE) for their stand-up pouches housing liquid products.

According to Dow, the commercialisation of tenter frame biaxially oriented polyethylene (TF-BOPE) films made from its INNATE TF PE resin is a breakthrough moment in the future of sustainable packaging.

The films are said to provide high performance, excellent shelf appeal, reduced plastic weight and recyclability.

The Packaging Manager at Amorepacific, Yu Minho, commented: “Brand owners like us have a vital role to play in offering recyclable packages and we need to be cognisant and present when it comes to deciding the materials for our packaging.

“We are stepping up in meeting the needs of our consumers who are increasingly eco-conscious with innovative and sustainable packaging materials.

“Our target of reducing 700 tons of plastic consumption by 2022 is made possible through strategic partnerships, such as embracing Dow's best-in-class solutions.

“We chose to introduce INNATE TF-BOPE resins in our brands – Sulwhasoo, primera, and illiyoon – because of its unique, fully-recyclable feature that also demonstrated strong properties and great appearance.”

"We are proud to partner with Amorepacific, a leading brand owner in the cosmetics industry, to redefine the possibilities for packaging,” Bambang Candra, Asia Pacific Commercial Vice President of Dow Packaging and Specialty Plastics, said.

“Collaboration is key in advancing a circular plastics economy, thus it is important for players across the value chain to act on eliminating plastic waste and optimise our sustainability efforts together.

“Our role as one of the leading materials science solutions providers is to support local regulators and brand owners in delivering their sustainability commitments,” he added.

“South Korea has several policies to promote a zero-waste society, such as the Resource Circulation Performance Management Program, which encourages manufacturers to improve products recyclability, and these all-PE packaging can address the country's need for plastic packaging to be fully recyclable and drive a positive change in the circular economy.”

Hanil Lee, Senior Vice President of Technology at Flair Flexible Packaging Corp, added: “We work closely with our customers to not only provide them with packaging solutions, but to help develop and communicate their products’ identity.

“This partnership with Dow and Amorepacific reiterates the brands’ commitment to sustainability, and we are proud that Flair’s engineering and development capabilities support their vision of a waste-free environment in South Korea.

"The stand-up pouches are designed to be functional, appealing and entirely recyclable. With Dow's INNATE TF resins, we were able to develop a packaging solution that supports a circular economy where recyclers receive useful materials and consumers are empowered to recycle more.”

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