Meet the winners: Pure Beauty Global Awards 2025

By Amanda May | Published: 9-May-2025 Featured companies: Onshindo Biotechnology
Ingredients Packaging Sustainability Body Care Colour Cosmetics Fragrance Hair Care Male Grooming Skin Care Retail Sun Care

Pure Beauty’s leading international awards ceremony showcased the best in the business, with winners including e.l.f. Beauty, Glow Recipe and Sol de Janeiro

Beauty brands from across the globe were crowned the best in the business at the Pure Beauty Global Awards 2025.

The prestigious awards, which shines a spotlight on the most innovative and creative businesses in the beauty industry, took place at The Waldorf hotel in London, UK, on 8 May.

More than 240 people from around the world attended the event, which was hosted by award-winning beauty journalist, influencer and diversity advocate Ateh Jewel. 

2025 has been Pure Beauty’s biggest year for entries since the Covid-19 pandemic.

More than 450 products were submitted for meticulous review by Pure Beauty’s carefully selected panel of expert judges. 

“The sheer dynamism in terms of product type, ingredients, formulation and packaging took the team aback and highlights just how innovative the cosmetics space is,” said Pure Beauty Acting Editor Amanda May at the ceremony.

“The products we are honouring today are true symbols of dedication, collaboration and innovation.”

A special thank you to our Pure Beauty Global Awards 2025 sponsors: Active Ants, Arbelle, Arthur Edward, Covalo, DSM-Firmenich, GXO, New Vision Packaging, Nuon, Sampl and Wormser UK.

Meet the winners of the Pure Beauty Global Awards 2025…

 

TOOLS OR DEVICE

Best Beauty Tool or Device

Winner: OPATRA, DERMISONIC II

Highly Commended: Qure, Micro-Infusion System

 

Best Hair Tool or Device

Winner: Bellissima, The Prodigy

Highly Commended: REVLON, ONE-STEP BLOW-DRY MULTI STYLER 5-IN-1

 

BODY CARE

Best Body Care Product

Winner: LUNA DAILY, THE SKIN SUPPORT OIL

Highly Commended: ealu, Body Drench

 

Best Bath & Shower Product

Winner: RITUALS, THE RITUAL OF SAKURA foaming shower gel

Highly Commended: ealu, Body Sand

 

Best Nail Product

Winner: PinkGellac, Effect Coat Moonstone Mirage

Highly Commended: HONA, TRUESCULPT VERSATILE HYPOALLERGENIC HARD GEL

 

FRAGRANCE

Best Fragrance

Winner: LUMIRA, SUN SOAKED PARFUM

Highly Commended: Captain Fawcett, Booze & Baccy Eau De Parfum with Ricki Hall

 

Best Hair or Body Mist

Winner: THE RETREAT, ENERGISING Wellbeing Mist

Highly Commended: SOL DE JANEIRO, CHEIROSA 62 PERFUME MIST

 

HAIR CARE

Best Hair and Scalp Product

Winner: FOUR REASONS, Bio-Molecule Repair Treatment

Highly Commended: HAIRBURST, MULTI-ACTIVE SCALP SERUM

 

Best Hair Prep or Styling Product

Winner: JEROME RUSSELL, Bstyled HEAT PROTECT SLEEK PRIMER

Highly Commended: IN HAIRCARE, Curl express pack

 

MAKE-UP

Best Lip Product

Winner: e.l.f. Beauty, Glow Reviver Lip Oil

Highly Commended: SKIN FORMULAS, LIP TREATMENT TRIPEPTIDE

 

Best Eye or Brow Product

Winner: HAUS LABS, B Structural Volumizing + Lengthening Mascara

Highly Commended: BEAUTIFECT beauty, NUDE EYESHADOW PALETTE

 

Best Complexion Product

Winner: Atashi, DD Cream

Highly Commended: et al., Intelligent Skin Radiant Foundation

 

NATURAL & ORGANIC

Best Natural Beauty Product  

Winner: PHYTOSKIN, MULTI-TARGET BARRIER-REVIVE ELIXIR ADVANCED SKIN NUTRIENT

Highly Commended: Darl’ Skincare, Waterless Cleanser Microbiome and Barrier Restore

 

PROFESSIONAL BEAUTY

Best Professional Product or Advanced Treatment

Winner: BIOFOR, Azo Peel Protocol for Acne & Rosacea

Highly Commended: dermalogicaPRO, exo booster

 

Best Doctor or Dermatologist Founded Brand

Winner: DR SOMJI PRO-ACTIVE SKINCARE

Highly Commended: Emma Coleman Skincare

 

SKIN CARE

Best Moisturiser

Winner: ZO SKIN HEALTH, HYDRATING CREME

Highly Commended: TWYG, Restorative Hydration Cream

 

Best Sun Care Product

Winner: LA ROCHE-POSAY LABORATOIRE DERMATOLOGIQUE, Anthelios UV Mune400 Invisible Fluid

Highly Commended: SUPER FACIALIST, VITAMIN C+ BRIGHTEN & DEFEND SERUM SPF50+

 

Best Serum

Winner: GLOW RECIPE, Blackberry Blemish Retinol Serum

Highly Commended: ONSHINDO, NADESHIKOIRO Anti-ageing Face Serum

 

Best Eye Product

Winner: LANEIGE, BOUNCY & FIRM EYE SLEEPING MASK

Highly Commended: indeed LABORATORIES, snoxin II under eye patches

 

Best Cleanser

Winner: iS CLINICAL, CLEANSING COMPLEX

Highly Commended: ZO SKIN HEALTH, GENTLE CLEANSER

 

Best Face Mask or Exfoliator

Winner: TATA HARPER, Resurfacing Mask

Highly Commended: GROWN ALCHEMIST, POLISHING FACIAL EXFOLIANT

 

WELLNESS

Best Wellness Product

Winner: BON CHARGE, Infrared PEMF Mat Max

Highly Commended: NUTRAFOL, WOMEN'S BALANCE

 

OUTSTANDING ACHIEVEMENT

Best Ingredient

Winner: THIS IS SILK, SF-VII 

Highly Commended: TWYG, Bioactive Totarol

 

Best Sustainable Innovation 

Winner: BEAUTY KITCHEN, Pure ORGANIC ALOE VERA GEL

Highly Commended: TWYG, Bioactive Totarol

 

Best Indie Brand

Winner: SYSTEM SKIN

Highly Commended: TENTH MUSE

 

Best Beauty Icon

Winner: SOL DE JANEIRO

Highly Commended: iS CLINICAL, ACTIVE SERUM

Featured companies

Manufacture, research, development, purchase and sale, marketing, import and export of pharmaceutical products and specialties and medical devices.
  • Companies:
  • L'Oreal
  • Rituals Cosmetics
  • Jerome Russell
  • Dermalogica
  • Indeed Laboratories
  • Haus Labs
  • The Retreat
  • e.l.f. Beauty
  • Captain Fawcett
  • Glow Recipe
  • iS CLINICAL
  • ZO Skin Health
  • Hairburst
  • Sol de Janeiro
  • Opatra
  • Emma Coleman Skin
  • Bellissima Exclusive
  • In Haircare
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